Public Relations| PML can identify key media contacts and develop a database for maintaining/tracking contact information and relationship building. We can work with you to develop, implement and manage a PR liaison program designed to strengthen your firm's relationship with the media. This includes writing press release copy utilizing corporate documentation, interviews with your internal staff and clients; disseminating press releases to your key media contacts via mediums necessary to achieve your goals, scheduling interviews with media, internal staff and clients, and providing the necessary follow-up to make sure you get maximum exposure. |
Event Planning & Management| We can provide ideas for themes, site selection, invitations, speaker selection, agenda development, mailings, follow up, registration sevices, day-of-event management, giveaways, decorations, etc. We can handle some of it – or all of it – whatever works best for you. Events include product launches, briefings, seminars, social/networking events, user group meetings, and conferences. |
Analyst, Customer and Prospect Programs| PML can help you develop, implement and manage marketing programs designed to get your firm exposure with analysts, clients and prospects that result in increased revenue opportunities. Programs are developed according to your objectives and can include brochure/collateral design, copywriting and production, plan development, market segmentation, research, database development and implementation, mailings, follow up, events, and newsletter production. |
Marketing and Sales Collateral| We work with you to design, write copy, proof, produce, distribute brochures, training material, user guides, product data sheets, newsletters, etc. We can help you cost effectively develop collateral material for your specific needs. |
Project Management| PML works with third-party suppliers and internal staff to help you get your projects and programs done on schedule. We can handle pieces or the entire project – depending on your requirements – including obtaining competitive pricing, project scheduling, status reports, proofing/reviews, coordinating meetings, follow-up, etc. |
Association and User Group Management| PML can provide full service management and support for existing or new associations and user groups. We can develop the organizational structure, funding options, ideas and pricing for products and services, development of your on-line business, as well as all marketing and administrative activities required to implement and manage a successful group. In addition, we can provide complete office and administrative services including the handling of all financials, phones, meeting coordination and management, Board and committee interaction, sales and marketing activities, membership drives, etc. |